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Recruiting
& Promotional Marketing Strategies
Often the initial call, interview, background screening,
and job offer all occur without any face-to-face contact.
Perhaps the most important element in this process is
the material you send out as a representation of yourself
and your organization. WMG can design effective, professional-looking
advertising, from referral cards to trade show booths,
and keep it within your budgetary limits. You spend
too much money in the initial process to follow it up
with a photocopied assortment of information that doesn't
sell your program.
Internet
Advertising
The Internet has greatly enhanced the way companies
do
business and trucking is NO exception. Over the past
five years, Internet recruiting has increasingly become
a major factor in the
ever-growing demand for driver personnel. WMG provides
value-added services, including monthly analysis reports
and ongoing educational discussions, to maximize your
driver-recruiting efforts. We offer custom-tailored
programs designed specifically to fit the individual
needs of our clients.
Newsletters
In a recent study, nearly 50 percent of the professional
drivers surveyed cited a lack of communication with
their employer as the main reason for leaving their
last job. This fact is alarming, given the amount of
money we spend on satellites, cellular telephones, faxes,
e-mail, etc. We often confuse "talking" with
communication; they are very different devices. Newsletters
allow your organization to truly communicate with your
drivers, as well as your driver's family. WMG designs
and publishes newsletters for successful carriers in
the industry today. These newsletters are effective
methods of conveying the company message and image to
your employees, your customers, and your potential employees.
Reasonable rates allow you to produce the newsletter
you want and need without busting the budget.
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